If someone tells me they need a sign, this is usually where the conversation starts.
For many businesses, the storefront sign is the first thing customers see. Whether you are opening a new location, moving into a shopping center, or replacing an old sign, it is often the most important sign on the property.
The challenge is that “storefront sign” can mean a lot of different things.
Some businesses use illuminated letters. Others use solid dimensional letters. Some use cabinet signs. Some combine wall signage with window graphics and door vinyl.
The right choice depends on the building, the landlord's requirements, your budget, and how visible you need the sign to be.
What is a storefront sign?
A storefront sign is typically the main sign mounted on the front of a business. Its job is simple: help customers find you.
That sounds obvious, but you'd be surprised how often sign decisions get complicated by landlord requirements, permit questions, construction schedules, and budget considerations.
Where you see them
Almost everywhere.
- 01Retail stores
- 02Restaurants
- 03Medical offices
- 04Professional offices
- 05Gyms
- 06Churches
- 07Shopping centers
- 08Industrial buildings
If customers need to find your location, there is probably a storefront sign involved.
What to know before getting one
The first thing I usually ask is: do you have landlord sign criteria?
Many shopping centers and office parks have rules covering sign size, colors, materials, illumination, and placement. If those requirements exist, it is important to understand them before design work begins.
I also want to know a few practical things about the space:
- 01Is the space already occupied?
- 02Is there an existing sign?
- 03Is power available?
- 04Is the sign replacing something or starting from scratch?
Those answers help determine the best path forward.
What the process usually looks like
Every project is a little different, but most follow a similar path:
- 01Gather information about the building and location
- 02Review any landlord requirements
- 03Develop a sign concept
- 04Determine whether permits are required
- 05Fabricate the sign
- 06Schedule installation
Some projects move quickly. Others require multiple approvals before fabrication can begin.
Final thought
Most people only buy storefront signs a handful of times. The people designing, permitting, fabricating, and installing them deal with them every day.
If you are trying to figure out what kind of storefront sign makes sense for your location, give me a call. If I can help, I will. If I can't, I'll point you in the right direction.
